New partnership for Tranmere as SURE Solutions come on board

Tranmere Rovers have announced SURE Solutions as their new front of shirt partner. The Birkenhead-headquartered business will have its logo proudly displayed on the front of the men's first team home, away and third kit shirts as part of a new long-term partnership with the club.

What does this mean for Tranmere?

The partnership is a significant boost for the club, with SURE Solutions set to have its logo on the team's shirts. The deal is a significant development for the club.

Who are SURE Solutions?

SURE Solutions delivers industrial refrigeration solutions across the UK, specialising in innovative, high-quality and energy-efficient systems for a wide range of industries. Founded by Garry and Amy Shaw in 2016, the award-winning business is celebrating its 10th year and has grown from its Wirral roots into a nationally recognised name within the industrial refrigeration sector.

As of June 30, 2026, Tranmere Rovers are currently 21st in League Two, with 41 points from 46 games, and a recent form of DLWLD. The team has scored 54 goals this season, while conceding 79.

What comes next?

The men's first team home shirt will be available to purchase from The Club Store and online from July, with away and third kit launch details to follow. There will be a dedicated SURE Solutions presence at the Club's Family Day at Prenton Park on Sunday, July 12 from 11am to 3pm, giving supporters the opportunity to meet members of the SURE team and learn more about the business behind the new shirt partnership.