Tranmere Rovers Football Club updated its website privacy policy on 24 August 2026, detailing the use of over 842 vendors for cookie tracking and data collection. The policy explains how the club’s site uses cookies to improve user experience, personalise content, and measure performance. Users are given the option to customise consent preferences for each cookie category and can withdraw consent at any time through a floating button that appears after acceptance.
Cookie Categories
The policy groups cookies into five main categories:
1. Necessary - Essential for basic site functions such as secure login and consent management. Examples include CookieOptanonConsent (stores consent details for one year) and Cookie__stripe_mid (unique session identifier for fraud prevention, stored for one year). 2. Functional - Enable features like social sharing and embedded media. Notable cookies are CookieVISITOR_PRIVACY_METADATA (YouTube consent state, stored for six months) and CookieVISITOR_INFO1_LIVE (YouTube bandwidth measurement, stored for six months). 3. Analytical - Track visitor interactions to improve site performance. Key cookies are Cookie_ga_* and Cookie_ga (Google Analytics, stored for one year, one month, four days) and CookieYSC (YouTube view tracking, session-based). 4. Performance - Monitor site performance metrics. Example: Cookieloglevel (Squarespace, never expires) maintains developer console settings. 5. Advertisement - Deliver personalised ads and assess campaign effectiveness. Examples include CookieUserID1 (Adition, unique anonymous ID, stored for three months) and Cookie__Secure-YNID (YouTube security, stored for six months).
Vendor and Consent Details
The policy lists 842 vendors requesting consent, with most relying on legitimate interest for data processing. Users can grant or deny consent for each vendor, and the site stores the decision in a cookie named euconsent, which can be retained for up to 730 days.
How Consent Is Managed
Upon first visit, the site displays a banner explaining cookie usage. Once consent is given, a floating button appears at the bottom of the screen, allowing users to modify preferences or withdraw consent. The CookieOptanonAlertBoxClosed cookie records that the banner has been acknowledged and hides it for one year.
Data Types Collected
The policy highlights the collection of personal data such as IP addresses, browsing data, and precise geolocation. It also mentions device scanning for fraud prevention and unique session identifiers for fraud prevention and user tracking.
Transparency and Security
Tranmere Rovers emphasises its commitment to a transparent and secure browsing experience. The privacy policy states that personal data is processed only for the purposes described, and users retain control over their data through the consent management interface.
The updated policy reflects the club’s dedication to protecting user privacy while enhancing the functionality and performance of its online presence.
